Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Wall Street Journal Bestseller
Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site
If Facebook were a country, it would be the third largest in the world.
Facebook accounts for one of every seven minutes spent online.
More than one billion pieces of content are shared on Facebook.
There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.
If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?
At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply―in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION―Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE―Don’t just create a great product; drive a meaningful movement
PEOPLE―Build powerful teams that can execute your vision
PRODUCT―Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS―Build powerful partnerships with people who fuel imagination and energize execution
Packed with examples of Facebook’s success principles in action―as well as those of Zappos, TOMS, Threadless, Dyson, and other companies―Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
“Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”
―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR
“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!”
―DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business
“True success lies at the place where passion and purpose collide―this book will help you uncover yours.”
―JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine
“Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.”
―SIMON MAINWARING, New York Times bestselling author of We First
“This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!”
―JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity
“In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.”
―SHAWN ACHOR, author of the international bestseller The Happiness Advantage
around the office parading his outfit to all departments. He isn’t a tall guy, and he has a beard, so one of the teammates suggested this fun reward. Do you think the team achieved its goal? Darn right it did! “Rewarding people with a $20 gas card or in some monetary way honestly isn’t as motivating to my team as reaching a goal and having me dress silly. So I’m all about unconventional team-driven incentives,” says Chad.38 At Facebook, employees work hard, but they play even harder. Even though
and where he is lacking (day-to-day management and operations). To compensate for that, he hired sharp people like Ms. Sandberg and created a personal brain trust of advisors such as Microsoft founder Bill Gates, Apple CEO Steve Jobs, Washington Post CEO Donald Graham, Netscape cofounder Mark Andreesen, and others (some of whom also sit on Facebook’s board of directors). Steve Jobs biographer Walter Isaacson says Jobs and Zuckerberg had a lot of mutual respect for each other. “I once asked Jobs
intended, its purpose being to show users the trends and conversations around them in real-time. When the uprising didn’t calm down, the team at Facebook introduced more robust privacy controls that allowed users to have a say in what information was seen and by whom. Zuck apologized for not explaining the new feature clearly and for not introducing the controls earlier, and the protests settled down quickly. But not for a minute did Zuck consider turning the News Feed off. He knew that no
company’s board of directors, the first woman to ever do so. “Sheryl has been my partner in running Facebook and has been central to our growth and success over the years,” said Zuckerberg at the time. “Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board.”4 Sandberg currently sits on the board of directors of large companies like Disney and, in the past, Starbucks. About four years ago,
wouldn’t work. The Jazz Singer, released in 1927, was a big hit and grossed about $3 million. That revolutionized the industry and put Warner Bros. on the map. Johnson & Johnson, despite its name, was founded in 1886 by three brothers—Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. Under their leadership, the company pioneered the first commercial first aid kits, created maternity kits to make childbirth safer for mothers and babies, manufactured the first mass-produced