The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success
International Bestseller and Amazon #1 Hot New Release - "The Four Intelligences of the Business Mind" offers practical strategies for business transformation, based on research from organizational psychology, neuroscience, business analytics, and multiple intelligences theory.
This short yet impactful book teaches readers to train their brains in this new way of thinking, apply these skills to their organizations, and influence their companies to adopt these transformation techniques.
By approaching analysis, strategy mapping, and decision-making with the calm, positive, and proactive methodology detailed in this book, executives and decision makers will feel confident in addressing the challenges posed by constantly evolving business environments. Thinking according to the four transformational intelligences will become second nature, resulting in individual and organizational change.
* Encourage adaptation of these transformational intelligences by your employees and organization through modeling and team exercises
* Gain confidence that the data you receive each day is accurate and useful
* Recognize data patterns and act on them in ways that will optimize your business performance
Executives and all other decision-makers across all departments and sectors of business.
Table of Contents:
Chapter 2. Financial Intelligence: Reinvest in Your Business
Chapter 3. Customer Intelligence: Redefine Your Business
Chapter 4. Data Intelligence: Reinvent and Recreate Your Business
Chapter 5. Mastermind Intelligence: Rewire Your Business
Chapter 6. Pattern Recognition: Sharpen Your Entire Business Mind
Chapter 7. Strategy Mapping: Integrating the Four Intelligences into Your Business
"A must-read book for every business person." --Chuck Corjay, Ret. Chairman, AFCEA International
a type of reporting tool. Here I refer to Business Intelligence as a transformational mindset, where you look from the outside in to see your business, from high up in the sky. Look at the good and bad, positive and negative impacts, internal and external concerns—I mean all of it. The Business Intelligence mindset is about asking “How do my initiatives support overall strategy?” when weighing future measures. For example, if your company is running on an accrual basis of accounting, revenue is
partners offering complementary services. Many cloud computing business models are able to record offerings as unearned income due to the prepaid quarterly or yearly pricing models, which allows for working capital. This is a completely different way of looking at the same accounting issue. My goal here is not to provide accounting advice, but to help you stay alert to the possibility of constant improvement to financial success by using your Business Intelligence mindset. Using that mindset, you
improve their business. We can all learn from savvy retailers when thinking about how to understand and engage our customer. Your customer analytics should focus on the behavior and mindset of your customers as well as that Stephanie Clifford and Quentin Hardy, “Attention, Shoppers: Store Is Tracking Your Cell.” The New York Times, p. A1, July 14, 2013, www.nytimes.com/2013/07/15/business/ attention-shopper-stores-are-tracking-your-cell.html. 9 45 46 Chapter 3 | Customer Intelligence of
executives are launching new programs or consolidating existing ones, they are often uncomfortable thinking creatively. “They’re afraid that they’ll be seen as not grounded enough or not conservative enough within the culture of the organization,” says Bayer. The nonjudgmental tone of the ideation phase of Mastermind Intelligence creates an environment where all ideas are welcome and enhance the flow of creativity. Cary Bayer, personal communication by recorded telephone interview with author,
enterprise, or across multiple companies. But before you can begin the process of transforming your business, you and your employees must develop the right mindset. The Brain and Transformational Intelligence What is that mindset? In order to describe it, we need to discuss how the brain works. Certain parts of the brain are analytic, others are intuitive, other parts are social, and some are just plain anxious. The key is to realize where your own brain fits into the scheme. The rule that every