The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
titles/credentials to be taken seriously? A: A title is probably less important for internal entrepreneurs because in companies, employees can distinguish the performers from the bozos from firsthand experience. Titles, as a proxy for competence, are not necessary. I would also make the case that any title that is vice president or higher reduces the likelihood of being taken seriously as an internal entrepreneur. Q: If your company decides to move forward with your idea, is there a way to make
dissatisfied. For example, the necessity to drive to Blockbuster stores to pick up and return videos opened the door for Netflix. Third, when the market leader is milking a cash cow and stops innovating. This is what made Microsoft Office susceptible to Google Docs. “How can we make a boatload of money?” is not one of the questions. Call me idealistic, but the genesis of great companies is answering simple questions that change the world, not the desire to become rich. EXERCISE Complete this
flexible thinking, an open environment, or a broad-based set of expertise. It shows a lack of cohesion. The right answer is for no one else to say anything and for the CEO to say, “You raise a good point. Can we follow up with you on that?” Get to One Thousand Feet and Stay There I promise that this is the only war analogy in this book. Consider three methods to deliver lethal force: B-1B LANCER. This is a long-range bomber for intercontinental missions that is capable of penetrating
2008. PROLIFERATION CHAPTER 7 The Art of Building a Team It is essential to employ, trust, and reward those whose perspective, ability, and judgment are radically different from yours. It is also rare, for it requires uncommon humility, tolerance, and wisdom. —Dee W. Hock GIST Few tasks are more exciting than recruiting great people for a hot startup, and there are few factors that are more critical to success than great people. It’s not enough that candidates are qualified to work for
pictures of the two Acuras and two Hondas that I own. When I spoke for S. C. Johnson, I showed them pictures of its household cleaners in my cabinets. Second, when I travel to a foreign country, I typically get to the location the day before and sightsee. Then I show my pictures of the sites that I visited and express my appreciation for local culture—here’s an example of a picture I used when I spoke in Istanbul. • FOCUS ON ENTERTAINING. Many speech coaches will disagree with this, but they