Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to Success (StartUp Series)
Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.
Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.
You'll gain an insider’s look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors and restaurants
losses you suffer may offset the income you have earned from your other sources. As a sole proprietor, you must also file a Schedule SE with Form 1040. You use Schedule SE to calculate how much self-employment tax you owe. In addition to paying annual self-employment taxes, you must make estimated tax payments if you expect to owe at least $1,000 in federal taxes for the year after deducting your withholding and credits, and your withholding will be less than the smaller of: 1) 90 percent of the
best way to predict how an agent will work with you. Last but not least, trust your gut. Does the agent listen to you and incorporate your concerns into the insurance plan? Does he or she act as a partner or just a vendor? A vendor simply sells you insurance. Your goal is to find an agent who functions as a partner, helping you analyze risks and decide the best course of action. Of course, partnership is a two-way street. The more information you provide your agent, the more he or she can do for
Business Senior Services Business Staffing Service Travel Business and More Tutoring and Test Prep Business Vending Business Wedding Consultant Business Wholesale Distribution Business Acknowledgments The reporting for this book was a group effort by Zester Media contributors who traveled to craft breweries, distilleries, and cideries across the country to interview the artisans, owners, and supporting players driving this dynamic business sector. In particular, I would like to thank
and numbers. Make your own media directory, listing names, addresses, and telephone and fax numbers. Separate TV, radio, and print sources. Know the 舠beats舡 covered by different reporters so you can be sure you are pitching your ideas to the appropriate person. ŠŠŠŠŠŠŠ5.ŠŠDevelop story angles. Keeping in mind the media you舗re approaching, make a list of story ideas you can pitch to them. Develop story angles you would want to read about or see on TV. Think back to the last story about a company
Special Brewing Company in 2015. 舠We considered contract brewing. It舗s how Jim Koch did it. But real beer people reject it, and there can be quality-control issues. We are spending a little more up front to make sure it is done right,舡 Fourticq says, without disclosing the budget. 舠We舗re set up to produce 5,000 barrels to start with, but have room to grow舡 in a space that costs $5,000 a month to rent. ŠŠŠŠThe M Special prospectus says the plan is to 舠remake舡 the classic American lager favored by