Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Create products and services your consumers can't pass up--without the high cost of development
Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business.
A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking:
Red Thread One: "Innovation--It's All in Your Head"--We can fire up our brains to become better at observing and interpreting what we see around us
Red Thread Two: "Everything Old is New"--Take a fresh look at the past to gain remarkable advantage
Red Thread Three: "People: The Strangest Animals in the Zoo"--Know what makes your market tick, and you'll know what makes them spend
Red Thread Four: "What You See Is What You Get"--Learn how to create an entirely new and accessible "language" to make your product stand out and be universally understood
Red Thread Five: "The Force of Passion"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs.
Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.
Praise for Red Thread Thinking
"A must read for entrepreneurs hoping to take their ideas from fuzzy to firm." -- Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking
"Red Thread Thinking provides a deliberate system to create a 'revolution in your mind'--the first order of business for any innovator who wants to shift the consumer landscape and offer value and usefulness to customers." -- Jay Walker, Chairman, Walker Digital; founder of Priceline.com
"A fascinating read that should hearten anyone who wants to apply proven strategies to the act of collecting and connecting dots that exist for us all--if only we'd stop and notice." -- Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business
"In Red Thread Thinking, Debra Kaye offers a framework for innovation that embraces--indeed harnesses--the power of serendipity, free association, and our mind's elastic ability to see what's new in the familiar." -- Jean-Marie Dru, Chairman, TBWA\Worldwide
"Debra Kaye has created an approach to innovation that combines simple, pragmatic steps on the journey of innovation to benefit any serious entrepreneur or manager who believes innovation is central to business and that it is not the mysterious privilege of a few." -- Thomas Pinnau, Chief Executive Officer, Knowledge Universe Work-Life Solutions
"Red Thread Thinking offers a compelling framework for the modern-day innovator--one who wants to operate with a big consumer knowledge but with or without a sizeable infrastructure and budget." -- Jed C. Scala, Vice President and General Manager, Credit Card Products, American Express
products, including Post-it Notes. Google takes to heart the power of exploration, quiet time, and unfocused play. Its well-known “20 percent time” or Innovation Time Off is a program that allows employees to spend up to 20 percent of their time working on projects that interest them—how exactly they spend that time is up to them. Some of Google’s newest and most successful services have bubbled up from an employee’s 20 percent time: Gmail, Google News, Orkut, and AdSense are some. According to
aspects and focus on the fact that it contains Cot’n Wash detergent, which has an almost cultlike fan base, especially among the environmentally conscious. Get Away from It All Fresh ideas come when your brain is relaxed and engaged in something other than the particular problem you’re embroiled in. In the Dropps situation, Jonathan Propper’s wife identified a problem, and he made a connection to a solution, a technology that existed for another application. This is the polar opposite of
better: the rodents performed better on the maze the next day than rats that were prevented from rerunning the maze during their sleep. The same trend has been observed in humans. In other words, if you learn something and then sleep on it, your knowledge of what you’ve learned becomes deeper as a result of sleeping. What’s more, sleeping on a problem helps people find better solutions. German neuroscientist Ullrich Wagner did a study published in 2004, “Sleep Inspires Insight,” published in
material, you’ll find contradictions, and that’s not a bad thing. When you find contradictions, you look for more research that can pull you in one direction or another to find the truth of the matter and create a story. Much of what you find will not be linear and will not fit into a pretty little picture, and that’s why you dig. New eyes excavate things that were overlooked; you’re in essence reweaving the story into a new narrative. Don’t get me wrong—you’re not necessarily going to have an
acumen. Every visual element you employ should have a purpose. If you hire a designer and he gives you a portfolio of visual elements for your product, he should be able to tell you why each one exists and what purpose it serves—what information it imparts, what delight factor it is giving a consumer, and what engagement it’s building. If he can’t tell you that, the time has come for editing. The addition of design thinking to innovation not only adds a huge experiential difference, but is also