How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.
How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.
- Features effective, simple strategies for selling in tough economic times
- Offers free or low-cost prospecting tools that bring in customers by the herd
- Includes case studies from top salespeople that reveal new ways to bring in customers
- From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour
These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
included information about being a tour guide. When you fill out your profile, pay particular attention to the headline; it is one of the most important pieces of the puzzle. Be sure you say something that appeals to the people who might be searching for you, your industry, or your products or services. There are many more powerful features on LinkedIn that you’ll discover as you explore, but the last that I want to talk about is the “Ask a Question” function. Under the Answers tab at the top of
anything about them, I’ll put “Congratulations” at the top of the card and then their logo underneath; I’ll then use the thing that they were proud of or bragging about on their web site on the back of the card and tell them how cool it is. I’ll tell them I still want to speak at their next event and invite them to call me. I use www.postcardbuilder.com to create and mail my customized postcard. Drip 8. I send them a tin of Altoids® breath mints with a note that says, “Like Altoids, Dave’s
He gets up in the morning, makes sales calls all day, and gets booked. He won season two of NBC’s reality show, The Biggest Loser, by losing 157 pounds. He is a former wrestler for the University of Iowa who didn’t win a national championship in college, so two years ago he entered a national tournament and won. He lost his job in 2009 in the worst economy we’ve seen in modern times and tripled his income three days later. He’s also training to make the Olympic wrestling team in 2012, and he does
before, whether you think you can or think you can’t, you are right. And boy, would it be nice if it were that easy. For exceptional salespeople, reality is not simply looking at what is happening in the economy or in the market. Reality involves, in fact, taking in everything that is happening in your industry, in your market, and in your company and developing a powerful plan for leveraging that material in your favor to help your prospects while getting what you need as well. The question
minutes past the hour (or whenever your 45 minutes will end). 2. When people interrupt you (and they will),gently but firmly tell them that you are absolutely unavailable now but that you’ll connect with them at 45 minutes past the hour (or whenever your 45 minutes end). Honor your commitment and follow up with people who need it. 3. Be consistent about your application of the process; try to schedule similar activities for the same time every day. 4. Condition your colleagues to expect to