Haunted Empire: Apple After Steve Jobs
Yukari Iwatani Kane
Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.
Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.
Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.
“Most customers are interested in the newest products and the products we’ve announced over the last few months,” he insisted. “I think most people in the world aren’t worried about what’s coming.” The desperation of that statement was so naked that it took the breath away. Here was a company that had staked its fortunes upon its matchless ability to make the world stand in line for whatever jaw-dropping machine it invented next. Now that Apple’s wellspring of innovation appeared dry, its
at home even though it was well past midnight. “Sweetheart, I’m sorry. Go home tomorrow! I got into trouble. Please don’t tell my family and don’t try to contact me. It is the first time that I have ever begged you. Promise me you won’t! I really feel so sorry.” Cameras showed Sun jumping off the building at 3:33:52 a.m. When his father and older brother collected his remains, Foxconn handed them a promissory note for 360,000 yuan (about $57,810) in compensation. Sun had left behind very little:
and struggling to survive. The solution that Apple proposed was this: Apple would give publishers the ability to set prices in its iBookstore below caps, ranging for most books from $12.99 to $16.99, and in return publishers would give Apple a 30 percent commission. They referred to it as the “agency model.” It looked like a win-win for Apple and the publishers. “Yes, the customer pays a little more,” Apple had told publishers according to an account by Jobs in Isaacson’s biography, “but that’s
while, the company seemed invincible as it introduced the PlayStation game console and VAIO notebook computer. But it increasingly struggled to come up with revolutionary products. It finally stumbled with the emergence of downloadable music. Sony had started work on a portable digital music player years before Apple came out with the iPod, but it was stymied by competing interests from its music label Sony Music, which wanted to protect its sales. It also chose a proprietary technology over the
Google offered in its Android version, such as turn-by-turn navigation and the ability to see a photo of a location from the street. Apple was also concerned about the data that Google was gathering from the app. Location information was becoming very valuable as marketers sought to target more relevant ads to consumers. By giving it away to Google, Apple was making its competitor stronger. The breaking point came as Apple worked on an update for its iOS mobile operating system for the iPhone 5.