Business, Society and Politics: Multinationals in Emerging Markets (International Business and Management)
This volume looks at the interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
different conceptions of the role of politics in economic systems. Indeed, political and economic institutions are constructed by history (Hall & Soskice, 2001; Hancké, 2009; Whitley, 1999). In the German capitalism model, established after the war, markets are politically instituted and subject to society’s regulation, in accordance with Ludwig Erhard’s concept of social market economy (soziale Marktwirschaft) (Hall & Soskice, 2001). This concept was inspired by the ordoliberalism doctrine of
Declaration on Corporate Social Responsibilities, where they proclaimed their commitment to harmonious development of business and society through involving businesses by focusing on four areas: protection of intellectual property rights, environmental protection, technological innovation and public social welfare activities. In 2007, the Ministry of Commerce of the People’s Republic of China (MOFCOM) issued Guideline on Foreign-Invested Enterprises’ CSR Conducts, which requires that the CSR of
Innovations are therefore, according to business network scholars, shaped by the networks in which the firms are embedded (Gulati, 1998; Håkansson, 2009). Most of the few network studies emphasising the role played by socio-political actors in these processes have mainly focused on political actors (Hadjikhani & Ghauri, 2001; Hadjikhani, Lee, & Ghauri, 2008; Welch & Wilkinson, 2004). Society however, comprises not only the industry and public sectors but also civil society (Pappi & Henning,
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