Build a Profitable Online Business: The No-Nonsense Guide (Expert's Voice in E-Commerce)
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites.
Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute.
You won’t find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion.
them. To make your website render correctly for around 99% of the Internet population, you should test compatibility for browser versions down to IE6, Firefox 3.0, Chrome 5.0, Safari 4.0, and Opera 10.0. Additionally, you may want to test out your site on mobile web browsers, for example using mobiReady.‡ Making your site easily accessible through mobile devices is becoming more and more important. You may want to consider using a separate lightweight template specifically for your mobile
as to where the links will be placed. Typically, you do not want your exchanged links to show up on the front page of the site you are promoting. Although that is where the link will provide the most referral traffic and search ranking, it is a limited space that can easily become cluttered. It is more common either to place the links on a separate link page, or to perform a three-way link exchange. In contrast to the regular two-way exchange, a three-way exchange is where you let another site
another. An entertainment site typically has the easiest time attracting visitors, yet it earns the least per visitor. Conversely, an e-commerce site generally has the hardest time attracting visitors, yet it earns the most per visitor. Information sites tend to fall somewhere in between the other two in terms of traffic and earnings. I recommend that you choose a site type according to your own strengths and resources. If you own exclusive rights to a product, then an e-commerce site selling
PayPal to handle payments you should enable the auto return† setting from your PayPal account. This way customers will be automatically sent to the specified Thank You page after a purchase has been completed. Multiple Products An e-commerce site that sells multiple products should include a shopping cart system. This cart is shown on all pages together with the number of items and the total price. Be sure that it remembers added items for a long period of time. With multiple products you
can communicate with grace and style. Also be sure that the email is answered within 24 hours. Efficient business procedures that are focused on providing customer satisfaction will enhance your site’s credibility. Note Fast Secure Contact Form* – This WP plug-in adds a customizable contact form to your site. FAQ Page Often, visitors will have questions about your products and services. To reduce the number of these inquires you receive, be sure to include a page that answers the most