Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail
Innovation Leaders Praise Breaking Away
“Finally, innovation in a framework that is clear, insightful and easy to put into practice. This is a must read.”
―Angela Ahrendts, Chief Executive Officer, Burberry
“Breaking Away has a clear and important message: that innovation―the dogged pursuit of new solutions to old problems―is often the defining feature of a successful endeavor, be it a research project, a corporation or a society.”
―Dean Kamen, CEO, DEKA, inventor of the heart stent, the Segway, and many other transformational innovations
“Using case studies and real examples, Jane Stevenson and Bilal Kaafarani uncover the missing ingredient in innovation―getting the most from your people. This book shows you how companies can excel.”
―Joel Kurtzman, Milken Institute and Wharton’s SEI Center for Advanced Studies in Management
“Innovation requires top leadership with courage and passion to win. With its four levels of innovation. Breaking Away provides a great road map for success. A must read for any executive.”
―Denise Morrison, Board Member, COO and CEO Elect, The Campbell Soup Company
“A fabulous read! Breaking Away artfully defines innovation and clarifies the critical role leadership plays in nurturing the right culture for innovation and growth.”
―Marco Jesi, Chairman of the Board, Limoni Profumerie S.P.A.
“At last, a book that captures the critical role leadership plays in enabling a culture where innovation is stimulated, valued, supported and celebrated. The authors have gone deep to understand what the best CEO’s do to develop continuous innovation as a competitive edge. Breaking Away gives us a clear framework to make that happen in every organization.”
―Cynthia McCague, Board of Directors, Monster.com and former SVP Human Resources, The Coca-Cola Company
”Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation.”
―Judith Glaser, CEO Benchmark Communications, Inc, and the bestselling author of Creating We and DNA of Leadership
“A how-to guide on inspiring a culture of innovation in your workplace.”
―CIO Insight’s Best Business Books for 2011
About the Book
The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that?
Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels.
Breaking Away provides the framework to be that leader―and to create other leaders who will drive your company into a future of profits and growth.
Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. You’ll learn how:
- Ford beat Toyota in the race to create the first hybrid (and why everyone thinks it was vice versa)
- GE’s development of a locomotive battery makes planet earth more sustainable
- Skype landed 480 million registered users in its first four years of business
- Emirates airline has grown from a small, regional carrier to one of the world’s top three airlines
Different organizations, different industries . . . one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability.
Breaking Away will change the way you approach leadership and innovation―and put you on the road to market domination.
portion of the population. It is this pattern of curiosity and possibility that sets purely scientific inquiry on a path to innovation—and it all started with “what if?” The same combination that propelled Campbell’s soup to superstardom is, more than a hundred years later, setting another creative entrepreneur on a similar path. His journey is to create a new way to keep food, vaccines, medicine, and even a jug of water cool without the need for electricity or fuel of any kind. His name is Adam
But something about it won’t let you go. That’s the reality of Transformational Innovation. Why then, in today’s risk-averse society, would anyone want to take a chance on Transformational Innovation? For starters, if no one did, it would mean that society as we know it would stand still. Our world is constantly evolving, and what we want and need evolves too. It would also mean that future generations would be in the same bind that many of us are in right now—stuck in stagnant or negative
new leader ranted about Stalin’s terrible crimes, a voice called out, “Comrade, you were there. Why did you not stop him?” Khrushchev stood glaring for a moment at the faces in the hall. Then he yelled, “Who said that? Show your face! I want to know who said that!” No one spoke. No hand went up. After a long and uncomfortable silence, Khrushchev said, “Now you know why.” 171 172 PART 3 THE PAYOFF: ACTIVATING GROWTH Fear is a part of life, and unfortunately, it’s often a part of work as well.
women’s perceived, felt, and anticipated needs. Part of this process involves looking at fashion, the physiological and psychological issues of aging, and social trends. As product innovators, The Estée Lauder Companies is one of the best, but what really sets the company apart is the customer experience it provides. “We want women to experience our products as they’re meant to be used,” says president and CEO Fabrizio Freda. “We want them to find their beauty. That’s why our salespeople take the
didn’t stop Ford. A true innovator, he decided that if ordinary people couldn’t afford the car he could make at the time, he would just have to build a cheaper car. By developing the assembly line and paying workers higher wages to keep them happy and productive, he dropped the price of a Model T from $1,000 to $400. Ford realized his dream, and America began mobilizing faster than even he could have imagined. In 1920 alone, the Ford Motor Company churned out a million Model T cars. Each of them